Don’t Be Afraid to Try New Things

It has come to the point that saving money and getting a “deal” has become an art form. In our personal lives, from cosmetics, food and clothing to big ticket items, it’s second nature to consider lower cost items next to the pricier alternative and compare them as apples to apples. For example Publix has a marvelous line of products that are in my opinion of equal quality to many name brands. On the other hand I am the not-so-proud owner of a gigantic vat of not-so-great body lotion from a popular pharmacies private label alternative (whose private label products are usually ab fab). For decades, successful companies have capitalized on budget conscious consumers by offering products and services comparable to the brands and products most highly coveted by them.

Here at BG we have always practiced a proactive approach to bringing exceptional value to our clients through media placement, account and creative services and production. Recently, we were looking for a way to save money on some big ticket drum scans that were previously done at a shop in NYC. These scans are tricky business and the nationally known artist we contract with to produce fine-art quality illustrations was confident that the shop he uses in NYC was the best way to assure the quality we were seeking. We aggressively researched other options and low and behold found a great new local resource. The results were 100% comparable drum scans with a savings of over $1,000 — and a very happy client.

Historically, and even more so now, great opportunities exist to expand your resources, save money, and have a leg up on your competition. But they don’t always come knocking at your door. It is second nature for us at BG to constantly be seeking out new media, processes, products, and any other resources that bring superior value to our clients, especially now, when marketing dollars need to perform with more efficiency than ever.