My Personal iPhone Odyssey

If you knew me you would be familiar with my fear and loathing for all things technological. I long for the days of faxing, snail mail and face-to-face client meetings. Poof! Gone! Thanks to the Internet and its cousin the PDA they are just a distant memory. So when my good old fashioned, simple little cell phone (no camera, no internet access or text capabilities…or none I knew how to operate shall we say…) died after five years of faithful service, I was thrust unwillingly into the land of technology… iPhone City.

So I waited a week for delivery, wondering how this device that has consumed many of my friends and co-workers would transform my life for the better. One month later I am happy to report that I am on the verge of embracing the darn thing. It is useful, cute, and my 4-½ year old is downloading free apps and working diligently on her fine motor skills (or so her daycare teacher reassures me). Although it hasn’t happened just yet, I’m sure one day my very existence will depend on this little device.

I do, however, respect this and other forms of advanced technology such as social media, blogs, vlogs, ezine articles, “lens” (huh?) webinars, and so forth. As Director of Client Services at BG, a small, full-service regional top 40 advertising agency, embracing, understanding and managing these tools for our clients is a critical step in harnessing the relevant, current trends in the market. These are the tools of future growth and success for marketing firms, their clients and basically the world.

To that end, I have successfully managed to integrate my new technology into my role as an account manager, albeit in a modest capacity to date. My iPhone has been useful in snapping photos of billboards for client proof of performance and accessing my emails while zooming down I-95 (kidding!). As I continue to educate myself with seemingly endless new terms and products that others know like the back of their hands, I feel good knowing that many have gone before me and are waiting for me to step into the light. So good, I think I will stop procrastinating now and post a profile picture to my 6-month-old Facebook account.