Smaller is better when working with an agency for your integrated marketing efforts. Sometimes larger firms are like a circle of people passing a message from ear-to-ear. Distortion happens, plus it’s inefficient and creates wasted time in your project timeline.
Better communication, strategy, creative, schedules and budget management
are easier to achieve with a smaller agency than a large one. Many larger agencies have layers of bureaucratic overhead or will shift off client work to other junior teams in order to be efficient and to make room for the next ‘big pitch’. These practices usually dilute the value of services that the client receives.As the creative director of a small agency, I reference our agency’s role as ‘Keeper of the Brand.’ Which is what any agency should be doing for their clients. I always find that clients really love and appreciate direct contact with a more intimate team, and I enjoy it also. This type of agency is better able to focus and develop a specialized understanding of the small details, branding structure and personality insights that are at the very core of any client’s structure and campaign.
Clients like to know that if they ever need someone at the agency that they have an easy, personal relationship with the team. It makes the agency and client relationship more personable and makes the agency accountable to strive to produce better work.
At BG, we aim to ‘keep it simple’ and with that comes better service, strategy, creativity, media, value and accountability for our clients and their marketing efforts. At the end of the day, things need to get done, and too many cooks stymie anything they come in contact with. In today’s economy where tight budgets are the norm along with the need for integrated marketing engagements, a marketing partner that’s more focused and flexible will make all the difference in the world. See what our clients have said about us to get a better idea of how BG works and excels. <http://www.bonergroup.com/website/testimonials.asp?cat=1>
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