New Look for Palm Beach Kennel Club

The spring brought a rebirth of the marketing image of Palm Beach Kennel Club. Their customers seek exciting entertainment, gaming and dining options. All of this without having to drive over an hour south, or long choppy boat tours for casino style excitement. You can have a great time, win money and prizes, all from the easy comfort of Palm Beach County.

The marketing strategy was to show a more contemporary and exciting option of entertainment at Palm Beach Kennel Club for live action racing, high-stakes poker, exciting simulcast racing and great dining options. With over $150 million paid out to winners last year, including 60 hot poker tables, 185 exciting simulcast races, 133 thrilling live races and 2 fabulous restaurants, the statistical numbers made a compelling message for consumers. BG's team set out to redefine the marketing strategies and consumer impressions, while still delivering the promise of the best destination for racing and gaming entertainment in Palm Beach County. Even with gas prices skyrocketing and rebounding, tourists and local residents needed to rediscover a local option within a reasonable distance for an afternoon or evening out.

We developed a new tagline for Palm Beach Kennel Club, 'More Ways to Win. More Winners. More Fun.', with use of the subheadline: 'Where Winners Play.'

Even with the current economy issues, we were able to produce a :60 TV spot, tourists and newspaper print ads, airport duratran signage, airport baggage animated LCD screens, online banner campaign, plus use of the first LED billboard in Palm Beach County. All delivered on a tight timetable and limited budget due to today's economy.

We at BG pride ourselves on smart media, creative that communicates and targeted to a client needs, budget and demographic.